http://www.youtube.com/watch?v=179Q_sAMUWM
this is the Geico commercial. "so easy a caveman can do it". this definantly is a fallacy. People aren't caveman and they can not buy insurance. It is not logical and makes false claims. It could fall under the irrelevant conclusion fallacy. cavemen are completely irrelevant to insurance. This commercial demonstrates a misleading and unsound argument. it has emotional appeal (ethos) which makes you laugh but demonstrates a fallacy.
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